Tailoring rice varieties to consumer preferences induced by cultural and colonial heritage: Lessons from New Rice for Africa (NERICA) in The Gambia Tailoring rice varieties to consumer preferences induced by cultural and colonial heritage: Lessons from New Rice for Africa (NERICA) in The Gambia June 25, 2021 Maintaining and expanding NERICA’s market share will require breeders to incorporate trait mixes that reconcile agronomic gains...Read More